As a network marketer, you do a lot of social work to build your business – whether it\u2019s physically calling people, attending events or utilizing social media groups. You are a social marketer!<\/p>\n
Are you using all the platforms appropriately?<\/strong> Are you spending just the right amount of time leveraging them for your business? We\u2019ve received lots of questions about how to use these social channels for maximum results, and it’s been the subject of quite a few of our blog posts already (e.g. Social Media Marketing<\/a>,\u00a0Facebook<\/a>, and\u00a0Twitter<\/a>). In fact, we even shared some of our knowledge with our friend Matthew Insardi on his wildly popular social media blog<\/a>.<\/p>\n Let’s look at more of an overview about what it means to be a social network marketer, and how you can master social media marketing to increase sales.<\/strong><\/p>\n The power of social media means you can reach thousands of current and potential customers every time you post on one of your accounts. But not all social channels are created equal, and you should not give each platform the same attention. It all depends on what market you’re in, and where your customers are clicking, posting, sharing, and commenting. On the other hand, a B2B (Business to Business) company may not see the same success on Pinterest. So why would you spend countless hours that you\u2019ll never get back on Pinterest if it means nothing for your industry?<\/p>\n The answer is, you shouldn\u2019t. As a busy network marketer, you\u2019re probably wondering, \u201cHow much time do I really need to spend on my channels?\u201d Again, this answer varies per industry. However, a general rule of thumb is around 1 hour a day:<\/p>\n What you don’t want is to log into your sites and find a lot of unread notifications, unanswered questions, and unattended comments. That would definitely mean you’re not being social enough! Social media is all about being social, don\u2019t forget that. You need to be present, because not being present can have a terrible and negative snowball effect to your entire business!<\/p>\n (Quick tip: You can schedule all of your posts in advance using some of the free social media management tools<\/a> we explained here.)<\/strong><\/p>\n You do not need to Pin, Tweet, or post all day, every day. Let\u2019s be honest, no one but a high school teen has time for that! Do your due diligence and research what social channels have the most engagement, and make the most SENSE, in your industry. If Pinterest doesn\u2019t attract your target market, then don\u2019t waste time there. You can have a presence on all of the social sites, but limit your activity to 1 or 2 posts a week if your target market really isn’t engaging. Once you\u2019ve found what social platforms are right for your business, get active and stay active with 1 fresh post every day or every other day. What are some of the social media hardships you have gone through? As a network marketer, you do a lot of social work to build your business – whether it\u2019s physically calling people, attending events or utilizing social media groups. You are a social marketer! Are you using all the platforms appropriately? Are you spending just the right amount of time leveraging them for your business? We\u2019ve… Continue Reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,10],"tags":[],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-network-marketing","category-social-media","has-thumbnail"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.flyingmanproductions.com\/blog\/wp-content\/uploads\/2014\/05\/socialcues1.jpg?fit=1140%2C700&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3ZsLM-ad","jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/posts\/633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":3,"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/posts\/633\/revisions\/639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/media\/638"}],"wp:attachment":[{"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flyingmanproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}To Be on X Social Channel, or Not to Be?<\/h3>\n
\nFor example, retail companies do extremely well on Pinterest<\/a>. Why? Because it is a visual social channel, and retail customers are visual consumers.<\/p>\n
\nA B2B company would be much better suited pouring their energy into LinkedIn – the world\u2019s largest professional network. The key is to find where your target audience is already active and engaging online, and then start investing the majority of your social focus on those 1 or 2 specific social media websites.<\/p>\nHow Much Time?…That is the Question!<\/h3>\n
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\nThere may come a day in your network marketing business that you get so much engagement on a daily basis that you need to delegate specific times in the middle of the day to manage your activity, and that\u2019s great! But until then, just make sure you are present for anyone who needs your help – whether it\u2019s a customer, a team member or just a stranger dropping in because they like what you had to say.<\/p>\nTo Thine Own Business Be True<\/h3>\n
\nIf you have found yourself checking in on Facebook every 5 minutes or trying to Pin and Tweet 80 times an hour, you probably feel like you\u2019re running yourself ragged – and you ARE<\/em>! There\u2019s no need to overdo it, and your business needs you<\/strong> in other areas. While social media is an incredibly important aspect of marketing yourself and your products, you can’t neglect other priorities of the business while trying to stay \u201cup to the second\u201d on every single channel.<\/p>\nSumming Up the Social<\/h3>\n
\nRemember, we are all social creatures by nature. If you are absent from your social channels, it can have a very negative effect on your entire business. Your team members and customers want to be able to reach you where they already are – don’t let your silence kill all of your hard work networking!<\/p>\n
\nLet us know in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"