Despite what you may have heard, blogging isn\u2019t for every network marketer.\u00a0 If you\u2019ve doubted the benefits of blogging, read on! Find out if you fall into the small category of entrepreneurs or who should not engage with customers on this digital platform.<\/p>\n
Perhaps your website is a fashionable accessory that is unrelated to your sales and growth. In that case, you don\u2019t need a blog. A blog is a powerful tool that brings traffic to your website and helps increase online sales. In fact, 60% of companies <\/a>have found that a blog is “critical” for driving traffic to their website. Only networkers who want to promote their website and make more online sales should spend time blogging.<\/p>\n Are you in the tiny minority of networkers whose local market will never run dry and direct selling business will spread indefinitely by word-of-mouth? Congratulations! You don\u2019t need a blog!<\/p>\n But if you do want to expand your business online, you need potential customers to have a way to find you. And that means you better start blogging. Search engines need fed with fresh, quality material on a very regular basis. Fortunately, the targeted content from blog posts are precisely the rich delicacies that Google and other search engines crave! Even 1 or 2 blog posts a week will gradually bump you up in search engine rankings and help your prospects find you. Keep in mind that 75% of searchers <\/a>never scroll past the first page of search results, so the higher you are the better.<\/p>\n Your product or service completely speaks for itself. No need to follow up with the prospect or create an online buzz for your business. No need to speak to your customers in your own voice where they already are (on their mobile devices or computer). You\u2019ve got it made!<\/p>\n Except, researchers have found that customers who engage with a brand online spend 20% to 40%<\/a> more on that brand. The more they connect with you, the more loyalty they feel toward your business and products. Which leads us to the next point\u2026<\/p>\n Blogging builds brand loyalty. If you\u2019re not in the market for repeat customers, stay far, far, far away from a blog! Reading about the day-to-day journey of your company and real-life direct selling endeavors will probably make them fall head over heels for you and keep coming back for more. They may even start clicking over to your other social media channels if you have them linked to your blog. Be careful – an active blog will make you feel like you have thousands of devoted fans and loyal customers<\/span> stalkers.<\/p>\n Speaking of social media buttons, who has time for social media? (We are, of course, putting aside the fact that social media has a 100% higher lead-to-close<\/a> rate than outbound marketing)<\/em> If engaging customers on Facebook, Twitter, Google Plus, LinkedIn, and Pinterest isn\u2019t part of your business model, no one will even notice if you don\u2019t have a blog. After all, the point of social media is to drive traffic to your website and blog. It\u2019s kind of a package deal.<\/p>\n Anyone can run a successful network marketing company, right? If you were able to build your business from the ground up without any advice, suggestions, or encouragement from someone else, you know from experience that success in this industry is intuitive and easy to achieve. Who would want to hear all about your story and what you\u2019re learning along the way to financial freedom?<\/p>\n You see, a blog isn\u2019t a one-sided monologue. It\u2019s a spirited town hall meeting. Your blog could be a wonderful platform to educate customers about the products, inspire other business seekers about the opportunity, and even train team members with real-life examples and valuable tips you\u2019ve learned along the way.<\/p>\n But if you\u2019re a self-made networker who\u2019s not into sharing, a blog would push you far outside of your comfort zone.<\/p>\n Of course, if you WANT to\u00a0grow your business, be searchable online, increase brand loyalty, and engage with your interested customers and prospects on the web (where they\u2019re already shopping anyway), we highly encourage you to start blogging right away. You will be amazed at what two short, interesting blog posts a week (along with some social media plugs) can do for your business in a matter of weeks!<\/p>\n","protected":false},"excerpt":{"rendered":" Despite what you may have heard, blogging isn\u2019t for every network marketer.\u00a0 If you\u2019ve doubted the benefits of blogging, read on! Find out if you fall into the small category of entrepreneurs or who should not engage with customers on this digital platform. Should you start a professional blog? Take the quiz! 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You don\u2019t want search engines to find you.<\/h4>\n
3. You\u2019re not into Customer Engagement.<\/h4>\n
4. You don\u2019t need loyal customers.<\/h4>\n
5. You\u2019re not social.<\/h4>\n
6. You have nothing to share.<\/h4>\n